Purelura · Lip
Soft Serve Hydrating Lip Gloss
Soft, comfortable lips with a luminous finish.
A hydrating gloss in the shade Soft Serve, a sheer blush you can wear alone or over lipstick. It helps keep lips soft and comfortable and adds shine that works from a natural look to a fuller one.
- Hydrating formula for soft, comfortable lips
- Luminous finish, natural or more defined
- Squeeze tube with a gold cap, made for your bag
- Ships within the US. Orders are processed within 1 business day; costs are shown at checkout.
- Damaged or wrong item? Contact us right away and we will help.
- Secure checkout powered by Shopify.
How to use
Squeeze a small amount onto your fingertip or straight onto your lips. Apply on bare lips for a soft shine, or over lipstick for extra gloss. Reapply whenever you like.
Ingredients
[POU KONPLETE: full ingredient list from the packaging]
Precautions
For external use on the lips only. Stop using it if irritation appears. [POU KONPLETE: confirm the precautions printed on the packaging]
Shipping and returns
We ship within the United States. Orders are processed within 1 business day, excluding holidays, and you get a tracking link by email when your order ships. Contact us before returning an item; items must be unused and in their original packaging. Refund policy
- HydratingHelps keep lips soft
- Luminous finishSheer shine, never flat
- Bag-sized tubeGold cap, squeeze tube
- Ships in the USProcessed in 1 business day
Sound familiar?
By mid-afternoon, your lips feel it.
Morning lip care rarely makes it past lunch. Between coffee, screens and a full day, lips can start to feel dry and tight, and most balms leave them looking flat.
- Comfort that fadesWhat you put on in the morning is gone by the afternoon.
- Dull or tight lipsLips that feel dry and look a little tired.
- Nothing that travelsYour favorite is never in the bag you took today.
The answer
One gloss for comfort and shine.
Soft Serve is a hydrating lip gloss. It helps keep lips soft and comfortable and gives them a luminous finish, in one sheer blush shade that suits a quick daytime look or a fuller evening one.
- Hydrating formulaHelps keep lips soft and comfortable.
- Luminous finishSheer shine on bare lips or over lipstick.
- Easy squeeze tubeApply with a fingertip, anywhere, in seconds.
How to use
Three steps. Ten seconds.
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Step 1: Squeeze
Press a small drop of gloss onto your fingertip or the tip of the tube.
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Step 2: Dab
Pat it onto the center of your lips, then press your lips together to spread it.
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Step 3: Reapply
Add more whenever you want more shine, on bare lips or over lipstick.
Results
Results, shared honestly.
We will add customer photos and results here as they come in. Until then, everything on this page comes from the label and our own photos.
Benefits
Everything in one small tube.
- HydratingA formula that helps keep lips soft.
- ComfortableMade to feel good on your lips.
- LuminousA bright, glossy finish.
- Soft Serve shadeA sheer blush for every day.
- Day to nightNatural look or a fuller one.
- Pocket sizeA squeeze tube with a gold cap.
Compare
Gloss, balm or lipstick?
A quick look at how a hydrating gloss fits next to the other things in your bag.
| Criteria | Soft Serve gloss | Classic lip balm | Long-wear lipstick |
|---|---|---|---|
| Format | Squeeze tube | Stick or tin | Bullet or wand |
| Finish | Luminous shine | Usually sheer | Often matte or satin |
| Hydrating formula | Yes | Varies | Varies |
| Adds color | Sheer blush | Usually no | Yes |
| Wear over lipstick | Yes | Not usually | No |
General product types, not specific brands. Comparisons describe typical formats.
Everyday
Always in your bag.
The tube is small enough for any bag and the gold cap closes tight. Take it out at your desk, before a meeting or on the way home, and your lips are ready in seconds.
Evening
From daylight to dinner.
Wear Soft Serve on its own for a fresh, natural shine, or add it over your lipstick when the day turns into dinner plans.
Reviews
Customer reviews
No reviews yet. Soft Serve is new, and we only show reviews from real customers.
Tried it? Tell usWhat it is
The details.
-
Hydrating formula
Helps keep lips soft and comfortable.
-
Luminous finish
Adds a glossy shine, natural or more defined.
-
Shade: Soft Serve
A sheer blush that works on its own or over lipstick.
-
Squeeze tube
Blush satin tube with a gold cap, easy to carry.
- Shipping in the USOrders are processed within 1 business day. Methods and costs are shown at checkout, with tracking by email.
- ReturnsContact us before returning an item. Items must be unused and in their original packaging.
- Damaged or wrong itemTell us right away at manassejoseph70@gmail.com and we will help.
FAQ
Questions about Soft Serve.
Something else? Write to manassejoseph70@gmail.com.
What does Soft Serve do?
It is a hydrating lip gloss. It helps keep lips soft and comfortable and gives them a luminous finish.
What color is Soft Serve?
A sheer blush. It adds a soft tint and shine rather than full color.
How do I apply it?
Squeeze a little onto your fingertip or straight onto your lips, then press your lips together. Reapply whenever you like.
Can I wear it over lipstick?
Yes. Add it on top of your lipstick for extra shine.
How much gloss is in the tube?
[POU KONPLETE: size from the packaging]
What are the ingredients?
[POU KONPLETE: full ingredient list]
Where do you ship and how fast?
We ship within the United States. Orders are processed within 1 business day; delivery methods, estimates and costs are shown at checkout.
Can I return it?
Contact us before returning an item. Items must be unused and in their original packaging. If something arrives damaged or wrong, tell us right away. Refund policy
Ready when you are
Bring Soft Serve home.
Soft Serve Hydrating Lip Gloss